You find a dope beat on YouTube on your phone. You listen to it and decide to buy the track out. You pull it up and listen to it in your DAW and all of the sudden, you realize that the bass is wayyyyy to quiet, the track sounds narrow, and overall there just isn’t nearly as much life to the track as you had hoped for.
There’s nothing worse than that – it definitely sucks.
99.9% of the time, the mix of the beat is to blame. If you don’t trust that the producer you downloaded the beat from had them professionally mixed before posting them on their website, you might want to think twice.
Here’s why the mix is so important:
- Mixing is HELLA F*CKING technical when it comes to the beat. Good mix engineers know exactly how to make sure the tracks themselves are perfectly balanced, the bass and kick hit hard, and the track sounds clear, alive, and full of energy.
- A good mix fits the commercial standards. Obviously listening to a beat on your laptop speakers is going to be very different than hearing it in the club on 16 22” subwoofers and giant line arrays. A good mix engineer makes sure the beat fits the commercial standard for whatever the genre is. This means its going to sound good on all systems.
- A good mix will immediately put you in a higher caliber of artists. I’ve seen it before – sitting in the room with execs listening to artist submissions, literally skipping a track 5 seconds in because the mix of the track was whack.
It’s important to get the mix of the beat right – that’s why we make sure that EVERY SINGLE BEAT on PALA Sound Shop is mixed perfectly to the commercial standard for its genre. Pop mixes are a bit different from trap mixes, which as both different from boom-bap mixes – but that’s why we have every single track professionally mixed before it is available for download. It’s not the cheapest or easiest way to sell beats – believe me – but it’s DEFINITELY the best way to do it.
Why do we do it? Because we are driven to provide the absolute best service for you as the artist. It’s important to us that you have all of the tools you need to succeed in your career, and we want to make it as easy as possible for you. You’ll never have to worry about the mix if you don’t want to when you get tracks from PALA Sound Shop.
But we also give you the WAV Stem Trackout, which is a great to way mix it differently if you want to. This is basically the raw material. It’s already balanced and mixed when you drop it in your DAW, but you have the flexibility to change, add to it, or move things around if you want to.